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| A website is made up just like
any directory or folder on your computer. On your computer,
You need to develop a well organised system, so people can find
files easily, that allows you to work out where to put things
easily, and which will leave room for plenty of growth if it
takes place. It's just the same with a web site. You travel
round a site through directories and subdirectories moving through
linked pages which your browser reads. If you've never noticed,
you can follow the sructure through the address bar into which
you type the name of the site to visit it. |
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| The navigation has to be straightforward
and logical for the visitor, but your individual pages need
to be well named and organised so that they can be added to
and updated without confusion. This structure is something which
we will develop together as I get to understand your particular
needs and as we test the site with prospective users. |
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| You will want visitors
to find your site in the search engines such as Google, Yahoo!
and Jeeves easily. In part this is ensured by notifying the
various companies of your site's existence. In part it happens
over time, as the search engines visit your site and apply various
criteria which judge whether it will be of relevance and use
to vistors. There are a number of techniques that we can apply
to make speed this process up. I am especially proud of how
well the site marklazarowicz.org.uk
performs in this field. |
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| The other key aspect of site
construction is accessibility, which is crucial for all web
site owners. |
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